Privacy notice in accordance with Art. 13 GDPR

Name and address of the data controller

The responsible entity in terms of the General Data Protection Regulation (GDPR) and other data protection regulations is: Driven Solutions AB Baldershovsvägen 5C 85643, Sundsvall Sweden peter@drivenpublishers.com 073-088 61 73

General information on data processing

Legal basis for the processing of personal data

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not explicitly stated in the privacy notice, the following applies: The legal basis for obtaining consent is Article 6 (1) (a) in conjunction with Article 7 GDPR. The legal basis for processing for the purpose of fulfilling our services and implementing contractual measures, as well as for answering inquiries, is Article 6 (1) (b) GDPR. The legal basis for processing for the purpose of fulfilling our legal obligations is Article 6 (1) (c) GDPR. If the processing of your data is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Data deletion and storage duration

We adhere to the principles of data minimization in accordance with Art. 5 para. 1 lit. c GDPR and storage limitation in accordance with Art. 5 para. 1 lit. e GDPR. We only store your personal data for as long as is necessary to achieve the purposes stated here or as required by the statutory retention periods. After the respective purpose no longer applies or after these retention periods have expired, the corresponding data will be deleted as soon as possible.

External links

This website may contain links to third-party websites or to other websites for which we are responsible. If you follow a link to a website for which we are not responsible, please note that these websites have their own data protection information. We do not accept any responsibility or liability for these third-party websites and their privacy notices. Therefore, before using these websites, check whether you agree with the privacy policies there. You can recognize external links either by the fact that they are displayed in a slightly different color from the rest of the text or underlined. Your cursor indicates external links when you move over such a link. Your personal data will only be transmitted to the destination of the link when you click on an external link. In particular, the operator of the other website receives your IP address, the time at which you clicked on the link, the page on which you clicked on the link, and other information that you can find in the privacy notices of the respective provider. Please also note that individual links may result in data being transferred outside the European Economic Area. This could result in foreign authorities gaining access to your data. You may not have any legal remedies against such data access. If you do not want your personal data to be transferred to the link destination or to be exposed to unwanted access by foreign authorities, please do not click on any links.

Rights of the data subject

As a data subject within the meaning of the GDPR, you have the opportunity to assert various rights. The data subject rights arising from the GDPR are the right of access (Article 15), the right to rectification (Article 16), the right to deletion (Article 17), the right to restriction of processing (Article 18), the right to object (Article 21), the right to complain to a supervisor authority and the right to data portability (Article 20). Right of withdrawal: Some data processing can only take place with your express consent. You have the option to withdraw your consent at any time. However, this does not affect the lawfulness of the data processing carried out up to the point of withdrawal. Right of objection: If the processing is based on Art. 6 (1) lit. e or f GDPR, you as the data subject may, on grounds relating to your particular situation, object at any time to processing of personal data concerning you. You also have this right in the case of profiling based on these provisions within the meaning of Article 4(4) GDPR. If we cannot demonstrate a legitimate interest in the processing that outweighs your interests, rights and freedoms, or if the processing is for the purpose of enforcing, pursuing or defending legal claims, we will cease to process your data after an objection has been made. If the processing of personal data is used for direct marketing purposes, you also have the right to object at any time. The same applies to profiling that is related to direct marketing. Again, we will no longer process personal data as soon as you object. Right to complain to a supervisor authority: If you believe that the processing of personal data concerning you is in breach of the GDPR, you have the right to complain to a supervisor authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy. Right to data portability: If your data is processed automatically based on consent or performance of a contract, you have the right to receive this data in a structured, commonly used and machine-readable format. You also have the right to request the transfer of the data to another data controller, where technically feasible. Right of access, right to rectification and right to erasure: You have the right to receive information about your processed personal data regarding the purpose of the data processing, the categories, the recipients and the duration of storage. If you have any questions about this or other topics regarding personal data, you can of course contact us using the contact options provided in the imprint. Right to restriction of processing: You can assert the restriction of the processing of your personal data at any time. To do this, you must fulfill one of the following conditions:

You dispute the accuracy of the personal data. You have the right to request a restriction of processing for the period in which the accuracy of the personal data is verified.
If the processing is unlawful, you can request the restriction of the use of the data as an alternative to erasure.
If we no longer need your personal data for the purposes of processing, but you need the data to establish, exercise or defend legal claims, you can request the restriction of processing as an alternative to erasure.
If you object to the processing in accordance with Art. 21 (1) GDPR, your and our interests will be weighed up. Until this weighing up has taken place, you have the right to request that the processing be restricted.

Any restriction of processing will have the consequence that the personal data, apart from being stored, may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or on grounds of an important public interest of the Union or a Member State.

Provision of the website (web hosting)Provision of the website (web hosting)

Hostinger International Ltd. 61 Lordou Vironos Str., 6023 Larnaca Cyprus When you visit our website, we automatically collect and store information in so-called server log files. Your browser automatically transmits this information to our server or to the server of our hosting company. These are:

IP address of the website visitor’s end device
Device used
Host name of the accessing computer
Visitor’s operating system
Browser type and version
Name of the accessed file
Time of the server request
Amount of data
Information on whether the data retrieval was successful

This data is not merged with other data sources. Instead of operating this website on our own server, we can also have it operated on the server of an external service provider (hosting company), which we have named above in this case. The personal data collected by this website is then stored on the servers of the hosting company. In addition to the above-mentioned data, the web host also stores contact requests, contact data, names, website access data, meta and communication data, contract data and other data generated by a website for us. The legal basis for the processing of this data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is the technically error-free presentation and optimization of this website. If the website is accessed in order to enter into contractual negotiations with us or to conclude a contract, this serves as a further legal basis (Art. 6 para. 1 lit. b GDPR). In the event that we have commissioned a hosting company, there is a data processing agreement with this service provider.

Use of local storage items, session storage items and cookies

Our website uses local storage items, session storage items and/or cookies. Local storage is a mechanism that enables data to be stored in the browser on your device. This data usually includes user preferences, such as the “day” or “night” mode of a website, and is retained until you manually delete the data. Session Storage is very similar to Local Storage, whereas the storage duration only lasts during the current session, i.e. until the current tab is closed. After that, the session storage items are deleted from your device. Cookies are information that a web server (server that provides web content) stores on your device in order to identify that device. They are either deleted temporarily for the duration of a session (session cookies) and at the end of your visit to a website or stored permanently (permanent cookies) on your end device until you delete them yourself or until they are automatically deleted by your web browser. These objects can also be stored on your device by third-party companies when you enter our site (third-party requests). This enables us, as the operator, and you, as a visitor to this website, to use certain services from third parties that are installed on this website. Examples include the processing of payment services or the display of videos. These mechanisms have a wide range of possible uses. They can improve the functionality of a website, control shopping cart functions, increase the security and convenience of using the website, and carry out analyses of visitor flows and behavior. Depending on the individual functions, these are to be classified in terms of data protection law. If they are necessary for the operation of the website and intended to provide certain functions (shopping cart function) or serve to optimize the website (e.g. cookies to measure visitor behavior), then they are used on the basis of Art. 6 para. 1 lit. f GDPR. As a website operator, we have a legitimate interest in the storage of local storage items, session storage items and cookies for the technically error-free and optimized provision of our services. In all other cases, local storage items, session storage items and cookies are only stored with your express consent (Art. 6 para. 1 lit. a GDPR). Insofar as local storage items, session storage or cookies from third-party companies or for analysis purposes are used, we will inform you of this separately in this privacy notice. Your required consent will be requested and can be revoked at any time.

Use of external services

Our website uses external services. External services are services from third-party providers that are used on our website. This may be for a variety of reasons, such as embedding videos or for website security. When using these services, personal data is also passed on to the respective providers of these external services. If we have no legitimate interest in using these services, we will obtain your consent as a visitor to our website, which can be revoked at any time, before using them (Art. 6 para. 1 lit. a GDPR).

Analytics

We process personal data of website visitors for the purpose of analyzing user behavior. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This enables us to increase the user-friendliness of our website. The analysis tools we use can, for example, create user profiles for targeted or interest-based advertising messages, recognize our website visitors the next time they visit our website, measure their click/scroll behavior and their downloads, create heat maps, recognize page views, measure the duration of the visit or the bounce rates, and trace the origin of the website visitors (city, country, from which page the visitor comes). The analysis tools help us to improve our market research and marketing activities. Data is only processed if you consent to this data processing (via our consent banner on the website). The legal basis for this processing is consent (Art. 6 para. 1 lit. a GDPR). Without your consent, the data processing described above will not take place. If you withdraw your consent (e.g. via the consent banner or other options provided on this website), we will stop this data processing. The lawfulness of the processing carried out until the withdrawal of consent remains unaffected.

Consent management

We use a consent management tool on our website to comply with data protection requirements. We use this tool to obtain the necessary consent for the setting of cookies or the use of external services. This consent is stored. The processing is necessary for compliance with a legal obligation to which the data controller (website operator) is subject. The legal basis for the processing is therefore Article 6(1)(c) of the GDPR.

Real Cookie Banner

We use the Real Cookie Banner service on our website. This service is provided by devowl.io GmbH, Tannet 12, 94539 Grafling, Germany. Since this service is hosted locally on the web server, no data is transferred to third parties.

Content Delivery Network (CDN)

We use a content delivery network (CDN) to optimize the performance and availability of our website. To do this, the service provider that provides this network processes your IP address and information about when you visited our website. You can find all further information about data processing by this service provider in its privacy notice. We base this processing on a legitimate interest (Art. 6 para. 1 lit. f GDPR). Our legitimate interest in using a content delivery network is to be able to display our website as quickly, securely and reliably as possible.

Google Static

We use the Google Static service on our website. The provider of this service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Use of the service may result in data being transferred to a third country (USA). The provider is certified under the EU-U.S. Data Privacy Framework and therefore offers an adequate level of data protection. Further information can be found in the provider’s data protection information at the following URL: https://policies.google.com/privacy.

Content Management System

A content management system enables the creation, processing, organization and presentation of digital content. We use a content management system to create content for our website. This enables us to design a more appealing website. We base this processing on a legitimate interest (Art. 6 para. 1 lit. f GDPR). Our legitimate interest lies in the technically error-free presentation and optimization of the website.

Elementor

We use the Elementor service on our website. This service is provided by Elementor Ltd., Tuval st. 40, Ramat Gan, 5126112, Israel. Since this service is hosted locally on the web server, no data is transferred to third parties.

Advertising

Tools are used on our website that facilitate or enable the placement of advertising and the evaluation of the success of the ads placed. For this purpose, personal data is processed, in particular the IP address, access times and device information. Processing only takes place if you consent to this data processing (via our consent banner on the website). The legal basis for this processing is consent (Art. 6 (1) (a) GDPR). Without your consent, the data processing in the manner described above will not take place. If you withdraw your consent (e.g. via the consent banner or other options provided on this website), we will stop this data processing. The lawfulness of the processing carried out until the withdrawal of consent remains unaffected.

Google Ads

We use the Google Ads service on our website. The provider of this service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The use of this service may result in data being transferred to a third country (USA). The provider is certified under the EU-U.S. Data Privacy Framework and therefore offers an adequate level of data protection. Further information can be found in the provider’s data protection information at the following URL: https://policies.google.com/privacy.

Newsletter-Tools

As part of our marketing, we offer you the opportunity to subscribe to our newsletter via our website. To order the newsletter, you go through a registration process in which we check whether you are the owner of the e-mail address provided and agree to receive our newsletter. The data remains with us or with the newsletter service we have commissioned for the duration of your voluntary registration until you unsubscribe from the newsletter. If you unsubscribe from the newsletter, you will be deleted from the distribution list. This list is not merged with other data. However, deletion from the newsletter subscription does not mean that data stored for other purposes (e.g. customer accounts) is also deleted. Processing only takes place if you consent to this data processing (via our consent banner on the website). The legal basis for this processing is consent (Art. 6 (1) (a) GDPR). Without your consent, the data processing described above will not take place. If you revoke your consent (e.g. via the consent banner or other options provided on this website), we will stop this data processing. The lawfulness of the processing carried out until the revocation remains unaffected. We use GHL as our newsletter software.

Interface software

Business processes run faster, cheaper and with fewer errors when they are automated using software via interfaces. This is an efficient way to integrate them into business processes via your own website or social networks. We use interface software on our website to link different applications and to transfer personal data securely from one application to another. We base this processing on a legitimate interest (Art. 6 para. 1 lit. f GDPR). Our legitimate interest in using interface software is to be able to display our website as quickly, securely and reliably as possible.

Google APIs

We use the Google APIs service on our website. This service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Use of the service may result in data being transferred to a third country (USA). The provider is certified under the EU-U.S. Data Privacy Framework and therefore offers an adequate level of data protection. Further information can be found in the provider’s data protection information at the following URL: https://policies.google.com/privacy.

Video/music service

Audio and video content is integrated into our website. This content is accessed from our provider’s server, the so-called audio or video platform. To play an audio or video file, your device connects to the audio or video platform and transmits personal data to it. This includes, in particular, the IP address, any location data or information about the user’s browser and device. Processing only takes place if you consent to this data processing (via our consent banner on the website). The legal basis for this processing is consent (Art. 6 (1) (a) GDPR). Without your consent, data processing in the manner described above will not take place. If you withdraw your consent (e.g. via the consent banner or other options provided on this website), we will stop this data processing. The lawfulness of processing carried out up to the point of withdrawal remains unaffected.

YouTube

We use the YouTube service on our website. The provider of this service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Use of this service may result in data being transferred to a third country (USA). The provider is certified under the EU-U.S. Privacy Shield Framework and therefore offers an adequate level of data protection. Further information can be found in the provider’s privacy policy at the following URL: https://policies.google.com/privacy.

Webfonts

This site uses so-called web fonts, which are provided by an external provider and loaded by the browser when the website is accessed, to ensure that fonts are displayed consistently. In doing so, the web font provider learns that our website has been accessed from your IP address because your browser establishes a direct connection to the web font provider. The legal basis for this processing is our legitimate interest in a visually appealing website (Art. 6 para. 1 lit. f GDPR).

Google Fonts

We use the Google Fonts service on our website. This service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Use of the service may result in data being transferred to a third country (USA). The provider is certified under the EU-U.S. Data Privacy Framework and therefore offers an adequate level of data protection. Further information can be found in the provider’s data protection information at the following URL: https://policies.google.com/privacy.

Contact form

On our website, you have the option to contact us using a contact form. If you contact us using this form, we will need your contact details in particular. The legal basis for this is the processing for the purpose of performance of a contract or pre-contractual measures in accordance with Article 6(1)(b) GDPR. In addition, there may be a legitimate interest in maintaining business relationships or answering your enquiry for other reasons. The legal basis for the processing of your data in this case would be Art. 6 (1) point f GDPR. The data will be deleted once we have finally answered your enquiry and there are no other legal obligations to retain it.

Contact us by phone or email

We have provided a telephone number and e-mail address on our website in accordance with legal requirements. The data transmitted in this way is automatically stored by us in order to process corresponding inquiries or to be able to contact the person making the inquiry. This data will not be passed on to third parties without consent. If contact is made by telephone or via our e-mail address for pre-contractual or contractual purposes, the processing of personal data is based on the legal basis of Art. 6 para. 1 lit. b GDPR. For all other contacts on your part, the processing of personal data by us is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR.

GoHighLevel (CRM and Online-Marketing Platform)

We use GoHighLevel on this website. The provider is HighLevel Inc., 400 North Saint Paul St., Suite 920, Dallas, Texas 75201, USA (hereinafter GHL). Among other things, GHL enables us to manage existing and potential customers and customer contacts. With the help of GHL, we are able to capture, sort and analyze customer interactions via email, social media or telephone across different channels. The personal data collected in this way can be evaluated and used for communication with potential customers or for marketing measures (e.g. newsletter mailings). GHL also enables us to capture and analyze the user behavior of our contacts on our website. GHL is used on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time. Further information on data processing by HIghLevel Inc can be found here:

Use of the service may result in data being transferred to a third country (USA). The provider is certified under the EU-U.S. Privacy Shield Framework and therefore offers an adequate level of data protection..

Social Media

Social networks process their users’ personal data on a large scale. When you visit our profiles, your IP address and other information about the devices you use are processed, which makes it possible to assign IP addresses to individual users. We have no influence over this data processing. We would like to point out that you use our profiles on social networks and their functions on your own accountability. Details on data processing can be found in the operator’s privacy policy. The purpose of our profiles on social media platforms is to increase our internet presence and thus raise our profile. Therefore, the legal basis for legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR is to be used. Furthermore, with regard to the processing activities by the social networks, reference is to be made to their own legal bases (e.g. consent in accordance with Art. 6 para. 1 lit. a GDPR), which you can find in the respective privacy policy. In principle, we share accountability for the data processing operations triggered when you visit our profile with the social media platform. Therefore, you can assert your data subject rights in accordance with Art. 15ff DGSVO against the social media platform as well as against us. However, we would like to point out that we have no influence on the data processing by the social media platform. Google also transfers and processes data in the United States. There is currently no adequate level of protection for data transfers to the United States. For this reason, there are risks associated with the processing of the data. Whatsapp uses standard contractual clauses and is part of the Data Privacy Framework, whereby Google is committed to ensuring an adequate level of data protection.

YouTube channel

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Detailed information on the handling of personal data can be found in YouTube’s privacy policy: https://policies.google.com/privacy.

Free Skool Community

We have a profile on Skool. The provider is Skool Inc., 111 Main Street, Los Angeles, California, United States. Detailed information on the handling of personal data can be found in Skool’s privacy policy: https://www.skool.com/legal.

Registering on the website

Visitors have the option of registering on our website. To do so, they need to provide personal data. Registration makes it possible to offer services or content that require specific information about you. This personal data is processed and stored solely for the purpose of using the corresponding service or offer. The purpose of the processing is to provide pre-contractual services, to perform a contract or for customer care. In principle, this data is stored for the period during which you are registered on our website. It may be stored for a longer period if this is necessary due to legal requirements. The processing described above in this sub-section is based on the legal basis of consent (Art. 6 para. 1 lit. a GDPR). The data subject has consented to the processing of their personal data with their voluntary, explicit and prior consent. We also proceed in the same way if data subjects revoke their consent. If registration on the website is necessary to process contract-related content, we rely on the legal basis for the performance of a contract in accordance with Art. 6 (1) point b GDPR.

Newsletter distribution to existing customers

If you order goods or services from us and provide us with your e-mail address, we may subsequently use this e-mail address to send you newsletters, provided that we inform you of this in advance. In such a case, the newsletter will only be used to send direct advertising for similar goods or services of our own. You can unsubscribe from this newsletter at any time. For this purpose, there is a corresponding link in each newsletter. The legal basis for sending the newsletter in this case is Art. 6 (1) (f) GDPR. After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us in a blacklist to prevent future mailings to you. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

Payment service provider

We integrate payment services from a company specializing in these services on our website. When you make a purchase from us, your payment data (e.g. name, payment amount, account details, credit card number) will be transmitted to our payment service provider and processed by them for the purpose of payment processing. The contractual and data protection provisions of the provider selected by us apply to these transactions. The respective contractual and privacy policies of the respective providers apply to this processing. The use of the payment service providers is based on Art. 6 (1) (b) GDPR (contract processing) as well as in the interest of a smooth, comfortable and secure payment process (Art. 6 (1) (f) GDPR).